Most companies don’t know the answer, and are not even measuring their social media ROI. Most companies are running with the heard to ensure they don’t come across as behind the curve in adopting the latest online trend. The companies that engage social media are many times not sure which forum to engage and how best to leverage it. With options of Facebook, LinkedIn, Twitter, Google Plus, Yelp, Pinterest and more … many just pick the popular ones social media channels and do a half baked effort to keep posting until a miracle happens… Don’t get me wrong, there are many companies doing social media right. But one shoe does not fit all when it comes to social media.
To start off, do you know what your company objectives are for social media?
- Is your social media a lead generation vehicle?
- A channel to connect keep connected with prospects perhaps?
- A channel to stay connected with your customers in a more casual forum than email?
- How about a vehicle to do PR via promoting your blogs, news releases etc with all interested parties?
- Is it another channel for product support?
- How about investor relations?
- How about all of the above or something else?
Having clarified your company’s social media purpose, do you have a methodic approach to reach your objectives? Are analytics in place to measure success?
There are many such questions to factor in designing an effective social media strategy. From start to finish it is imperative to keep in mind that social media is all about building and maintaining a “friend relationship” with your target audience. As all know, we don’t like friends who try to sell us things or are too pushy. We don’t like friends who are boring or for that matter too intrusive. Social media is a fine balancing act that needs to be well crafted, executed and measured. For a thorough analysis of the social media possibilities for your company feel free to reach out to us!