SEO today has become very sophisticated and simple at the same time. Simple because it rewards real, original content, honest link backs and technically good websites. Sophisticated because its algorithms can now see past content created by mere text mixing etc.
Here are the 4 things to keep in mind with today’s basic SEO practices.
- Make sure your site is technically SEO compliant: Robot.txt file is constructed correctly, good meta tags and keywords, good URL construct, and good internal linking and site-maps. Also make sure your site ownership is authenticated via the yahoo and google search engines.
- Create original and relevant content to your topics. Ensure good keyword density of the targeted keywords and variations of those keywords. Ensure that the H1, H2 tags, page titles contain the keywords you are targeting.
- Link backs: Work hard to create online awareness of your website and its contents from good ranking websites. Join the relevant communities, make comments, submit articles etc etc.
- Measure your efforts, and ensure you are moving in the right direction. Google analytics is our recommended tool. Of course there are many other commercial ones like Omniture etc.
And of course the more fresh content you create on your website on the topic the more the search engines think your content is current and relevant to your audience.
These SEO Basics are critical for good ranking on websites. Of course there are some more tweeks serious SEO managers do to get an edge, but for a ligitimate website interested in drawing the right audience, keeping in mind these core principles will take your SEO efforts a long way.
Good luck with your efforts! May the SEO gods smile upon you. And if you need to get their attention, contact us for help.