Search Engine Market Share 2014 (comScore)

Which search engines should you be focusing on for SEM? Well, the answer to this is a no-brainer when you look at the latest search engine market share numbers. Clearly Google is ahead of the game. I would however like to point out that while Microsoft is second in dominance, it is, many times, overlooked…

Learning from Google Adwords Content Syndication

Successful websites generate traffic by building a large following for their compelling content. They also have great content marketing channels which alert their audience of any new additions to their website. (These may include having an opt in email list, seo strategy, blog network, a social media strategy, etc.) Having said that, its critical for…

Types of SEM

When it comes to online marketing via SEM, everyone needs to be very familiar with the different types of keyword matches out there. Understanding how each type of keyword match can be used to better identify your target audience is critical in ensuring that you do not present your ads to the wrong people who…

Beware of SEM Fraud

There are companies outside USA whose sole purpose is to defraud the search engines at your expense. They do this by creating sites which feature paid search engine ads, and then sending fraud traffic via virus or otherwise and getting paid for the click. While search engines try to catch as many of these sites…