In business, time is money, and one of the biggest costs of running a business is the payroll. While companies keep staff to cater to the various marketing needs of their group, the resident marketing staff may not be up to date with the changing landscape of online marketing. In one of our previous blogs we identified 17 forms of marketing that all companies need to be part of. Understandably, not everyone is familiar with all the channels, and it is prudent to hire outside help to get a running start in a new channel. Like most new endeavors, there are best practices, best sources of traffic, best ways of measuring success, and preventing fraud that need to be “learned”. Too many times companies incur costly mistakes that cost money and time.
Do-It-Yourself companies need to factor in the following as they launch their marketing in a new channel.
- Understand what value prop works best for the channel
- Format of the marketing pitch that will work for the channel
- Best traffic providers for the channel
- Best analytics tools for the channel
- How to avoid fraud
- Cost per sale using that channel
SunMantra consultants will gladly craft an online channel strategy for a new channel you would like to explore and will introduce you to the “good” traffic vendors for that channel.