It is critical for every business to build an email list of potential customers to whom they can market to. We work with you closely to develop such lists using various techniques we have perfected over time.
Working with list providers
If you have a fool proof sign up or ecommerce website, we highly encourage companies to work with list providers. Not only do many list providers work on a cost per lead or sale basis, they are usually very familiar with their list members and are able to target products based on demographics of their members.
Marketing to in-house lists
Once companies have an installed base of over 50,000 members it is prudent to engage in an installed based marketing campaign. When done right, not only does this form of marketing improve the brand in the minds of members, it also helps up sell members to any new offerings from your company. Some of our clients also use this platform to market partner products to their members.