We are seeing many companies’ SEO traffic plunge ever since search engines started giving more prominence to local businesses catering to that niche. Search for “car dealers” and you will see what I mean. Result listings are mostly of local car dealers in your specific area. National advertizes are forced to invest in SEO to get prominent placement. Smart move for search engine bottomline, but how can and should national companies reclaim SEO traffic drop? While investing in better geo specific SEM will help alleviate the traffic dip, shoring up a broader strategy to regain lost ground is certainly the way to go. Below are a few suggestions that have shown promising potential.
- Create geo specific SEO pages on your site. SEO gives credence to local addresses, a rich directory listing of geo specific businesses via a directory will help. This will also help create content to broaden your tail traffic.
- As mentioned above, creating a geo SEM strategy will help capture some of that lost traffic.
- Creating an affiliate model whereby your lead generation widget/form or page sits with local businesses. This not only gives amazing link backs but gives your local pages geo-seo relevancy.
- Creating geo relevant SEO sites specific to the big metros through which you generate most of your business. For example if you are into car leads … I would recommend targeting for instance New York, San Francisco, Los Angels, Chicago, Dallas and Seattle… Much to be reaped there via a local approach to your business.
We at SunMantra do a deep dive into your specific audience and business type and can give a more detailed strategy and tactical consultation on what will give your SEO traffic a boost.