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Search Engine Market Share 2014 (comScore)

May 27, 2014 Sameer Leave a comment SEM

SEM Market ShareWhich search engines should you be focusing on for SEM? Well, the answer to this is a no-brainer when you look at the latest search engine market share numbers.

Clearly Google is ahead of the game. I would however like to point out that while Microsoft is second in dominance, it is, many times, overlooked by many SEM Managers. While SEM Managers have sited many reasons for this, our experience clearly indicates that SEM marketers leave much on the table by not embracing Bing as a search engine marketing tool. With lesser competition, and just as sophisticated SEM tools, marketing with Microsoft is proving to provide a better ROI for SEM Marketers.

SunMantra consultants will be happy to give you more insight into how much you can stand to benefit in tapping into both Bing and Yahoo as added SEM traffic providers to your SEM initiatives.

More information on this can be found by clicking here.

comScore Data behind the chart above:

Core Search Entity Explicit Core Search Share (%)
14-Jan 14-Feb Point Change
Total Explicit Core Search 100.00% 100.00% N/A
Google Sites 67.60% 67.50% -0.1
Microsoft Sites 18.30% 18.40% 0.1
Yahoo Sites 10.40% 10.30% -0.1
Ask Network 2.40% 2.40% 0
AOL, Inc. 1.30% 1.30% 0

Learning from Google Adwords Content Syndication

May 3, 2014 Sameer Leave a comment Best Practices, SEM

20140503-125345.jpgSuccessful websites generate traffic by building a large following for their compelling content. They also have great content marketing channels which alert their audience of any new additions to their website. (These may include having an opt in email list, seo strategy, blog network, a social media strategy, etc.) Having said that, its critical for all marketers to find out who their top Google Adwords content traffic providers are. There is a lot to learn from relevant top content traffic providers about the kind of articles and content marketing strategy they use to stay relevant to your audience. Of course you will need to so some web reconnaissance work to figure out the details, but therein will lie the riches of their traffic.  You may for instance discover that  your audience is responding to thought leadership articles, and the website is using traffic sources like Redit to provide a counter argument to what is being said. You may find that the website keeps track of your industry’s developments by positioning themselves as a brand agnostic neutral party thus being relevant across the different brand of companies that cater to that niche. There are sites that even go to lengths to try out different brands and write reviews for their industry vertical.

At SunMantra we help do reconnaissance work to figure out traffic strategies of your traffic providers. (This is of course a different offering from where can reverse engineer your competitor’s traffic strategy.) Contact us to discuss your specific needs.

Types of SEM

February 25, 2014 Sameer Leave a comment SEM

When it comes to online marketing via SEM, everyone needs to be very familiar with the different types of keyword matches out there. Understanding how each type of keyword match can be used to better identify your target audience is critical in ensuring that you do not present your ads to the wrong people who click on your ads and waste your money. Savvy online marketing consultants will tell you that “broad match” is a failing proposition for most SEM engagements. With the new “improvements” Google made to include synonyms as part of those results, while Google is able to present your ads to a larger audience, you get more crappy clicks that waste your money. In general below are the match types:

  • Broad Match – (Free keywords without any restrictions e.g.: mp3 player )
    • Your ads appear in everything searched under the sun that is remotely related to your terms
  • Broad Match Modifier – (keywords with a positive sign in-front of them e.g.: +mp3 +player)
    • Your ads appear for searches that  contain the word Mp3 and Player only.
    • Your ads do not appear for searches like Music Player
  • Phrase Match – (keywords within quotes e.g.: “mp3 player”)
    • Your ads appear on any search terms with the words “mp3 player” mentioned it it
  • Exact Match – (Keywords appear within square brackets e.g.[mp3 player])
    • Your ads appear only when the exact phrase you are marketing to appears.
  • Negative Keywords – (These are the keywords you don’t want to market to: eg: -repair)
    • Your ads for “mp3 player” will only appear for searches without the word repair in them.

SEM is not more an armatures game, we highly recommend SEM managers to roll out their campaigns slowly adjusting their strategy as they go. Of course you need to start of with a master gameplan architected for your specific needs.

More information on the different keyword types in SEM can be found at:

http://support.google.com/adwords/bin/answer.py?hl=en&answer=2497836

We would be happy to give you a brief consultation on how you can better your strategy. Give us a shout and save a bundle doing your SEM.

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  • What does the word “SunMantra” mean?
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Categories

  • Affiliate
  • Best Practices
  • Landing Page
  • Online Marketing
  • Random Insights
  • Sales
  • SEM
  • SEO
  • Social Media

Blog

  • Good vs Bad Whitepapers – It’s all about the pitch!
  • When to hire an Online Marketing Consultant
  • What does the word “SunMantra” mean?
  • Understanding your Sales Funnel – Key to closing sales!
  • Search Engine Market Share 2014 (comScore)

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