Clearly Google is ahead of the game. I would however like to point out that while Microsoft is second in dominance, it is, many times, overlooked by many SEM Managers. While SEM Managers have sited many reasons for this, our experience clearly indicates that SEM marketers leave much on the table by not embracing Bing as a search engine marketing tool. With lesser competition, and just as sophisticated SEM tools, marketing with Microsoft is proving to provide a better ROI for SEM Marketers.
SunMantra consultants will be happy to give you more insight into how much you can stand to benefit in tapping into both Bing and Yahoo as added SEM traffic providers to your SEM initiatives.
comScore Data behind the chart above:
|Core Search Entity||Explicit Core Search Share (%)|
|Total Explicit Core Search||100.00%||100.00%||N/A|