Which search engines should you be focusing on for SEM? Well, the answer to this is a no-brainer when you look at the latest search engine market share numbers.
Clearly Google is ahead of the game. I would however like to point out that while Microsoft is second in dominance, it is, many times, overlooked by many SEM Managers. While SEM Managers have sited many reasons for this, our experience clearly indicates that SEM marketers leave much on the table by not embracing Bing as a search engine marketing tool. With lesser competition, and just as sophisticated SEM tools, marketing with Microsoft is proving to provide a better ROI for SEM Marketers.
SunMantra consultants will be happy to give you more insight into how much you can stand to benefit in tapping into both Bing and Yahoo as added SEM traffic providers to your SEM initiatives.
More information on this can be found by clicking here.
comScore Data behind the chart above:
| Core Search Entity | Explicit Core Search Share (%) | ||
| 14-Jan | 14-Feb | Point Change | |
| Total Explicit Core Search | 100.00% | 100.00% | N/A |
| Google Sites | 67.60% | 67.50% | -0.1 |
| Microsoft Sites | 18.30% | 18.40% | 0.1 |
| Yahoo Sites | 10.40% | 10.30% | -0.1 |
| Ask Network | 2.40% | 2.40% | 0 |
| AOL, Inc. | 1.30% | 1.30% | 0 |
Successful websites generate traffic by building a large following for their compelling content. They also have great content marketing channels which alert their audience of any new additions to their website. (These may include having an opt in email list, seo strategy, blog network, a social media strategy, etc.) Having said that, its critical for all marketers to find out who their top Google Adwords content traffic providers are. There is a lot to learn from relevant top content traffic providers about the kind of articles and content marketing strategy they use to stay relevant to your audience. Of course you will need to so some web reconnaissance work to figure out the details, but therein will lie the riches of their traffic. You may for instance discover that your audience is responding to thought leadership articles, and the website is using traffic sources like Redit to provide a counter argument to what is being said. You may find that the website keeps track of your industry’s developments by positioning themselves as a brand agnostic neutral party thus being relevant across the different brand of companies that cater to that niche. There are sites that even go to lengths to try out different brands and write reviews for their industry vertical.