Successful websites generate traffic by building a large following for their compelling content. They also have great content marketing channels which alert their audience of any new additions to their website. (These may include having an opt in email list, seo strategy, blog network, a social media strategy, etc.) Having said that, its critical for all marketers to find out who their top Google Adwords content traffic providers are. There is a lot to learn from relevant top content traffic providers about the kind of articles and content marketing strategy they use to stay relevant to your audience. Of course you will need to so some web reconnaissance work to figure out the details, but therein will lie the riches of their traffic. You may for instance discover that your audience is responding to thought leadership articles, and the website is using traffic sources like Redit to provide a counter argument to what is being said. You may find that the website keeps track of your industry’s developments by positioning themselves as a brand agnostic neutral party thus being relevant across the different brand of companies that cater to that niche. There are sites that even go to lengths to try out different brands and write reviews for their industry vertical.
At SunMantra we help do reconnaissance work to figure out traffic strategies of your traffic providers. (This is of course a different offering from where can reverse engineer your competitor’s traffic strategy.) Contact us to discuss your specific needs.