In addition to CPS, if you can somehow track revenue per the three types of sales (SMB, Mid Market, Enterprise) you have the golden formula for your company’s marketing. Of course not all companies have that kind of analytics in place. Very few companies perform that kind of analytics on their business wins. But just imagine how powerful your marketing spent will be if you know where to put your marketing dollars to maximize returns for your company. Regardless if you can execute on this idea or not, it is important to keep this bigger idealistic understanding in mine as we navigate the jungles of lead generation.
Naturally, there are good sources of leads and there are bad ones. And within those sources there are good traffic providers and bad ones. And within the good traffic providers there are good marketing pitches and bad ones. The only way to figure out what is working is to have the analytics that tracks marketing channels, marketing pitches and the type of leads those marketing vehicles generate. The more granular we get the better our insights to where we need to be investing.
At SunMantra we can do a deep dive into company marketing practices and give you insights to what is working and what is not, can tell you where you need to keep the eye on the ball and how you can merge disparate reporting systems of your lead generation, lead tracking and backend sales win data.