Getting the right audience to notice your product, that too for free, is not easy, but certainly doable. While SEO, in-house social media or email blasts to your opt-in email lists do certainly qualify as free marketing channels, this article is about something that takes you a notch higher in marketing your product or service.
We always advise our clients to keep a black book of all analysts, bloggers, social media groups or people, reporters, celebrities, topics etc who on occasion track their company’s business products or space. For the purpose of this article let’s call these people your potential “brand evangelists”. The trick is then to create some compelling insights, product developments, industry initiatives, charity drives, “share worthy news” that mentions your brand evangelists, and give them a high commendation on one of their virtues. Naturally, they will want to share this news with their followers who then also notice your brand and potentially engage it if in need. It is critical to maneuver this marketing approach very carefully as to not appear overly sleazy or sales driven.
At SunMantra, we can definitely help clients find your brand evangelists and create a methodology of engagement with them to create this win-win free marketing approach for your brand.