There are too many whitepapers floating around that seem to have no clearly defined objectives. While all of the whitepapers educate, it is critical that whitepapers intended to be used as lead generation tools have clearly defined inherent “carrots” so as not to draw an unintended audience.
Compare whitepapers titled “What makes a good photocopier” vs “How to buy a good photocopier”. Now think about the intentions of each person downloading the whitepaper. Which type of person are you looking to attract with your whitepaper?
A broad focused whitepaper will surely draw unintended “leads” from researching students, the unemployed and curious onlookers costing the whitepaper marketer precious marketing dollars. It is very critical to craft a whitepaper with the right title and content so that you only draw the type of people who are looking for.
At SunMantra we have extensive experience in crafting the right whitepapers and marketing them just right to realize the lead generation objectives of our clients. Contact us for more details.